In Motion Brands Formalizes Strategic Partnership with Caribbean Expansion

In Motion Brands expands its client list again, signing a leading tire operation in Trinidad & Tobago. This partnership is structured to provide complete strategic services, including advisory services, digital marketing, e-commerce, and operational support. This will facilitate the growth of their client’s current Caribbean footprint. 

IMB’s first client outside of North America is a family-run business led by a dynamic entrepreneur who holds an MBA and has worked in the private and public sectors within the Caribbean. Danny and his family have operated a successful tire & automotive service business for over 30 years in Trinidad. The next generation is in place with an appetite to grow and scale the business. 

“We generate dozens of inquiries to our website from automotive businesses around the world based on several keywords we rank for on the 1st page of Google. We have conversations with entrepreneurs seeking support to advance and grow their brands. That’s how Danny found us!” said James Channer, Founder & COO of IMB.  

After hearing about Danny’s vision to scale the business, Partners James Channer and Todd Richardson were so impressed they moved quickly to bring Danny on as a client partner to the IMB family.

“Danny is our kind of client; he’s hungry and humble. He spoke a lot about his family, his values and the legacy he wants to leave. We look forward to being part of the growth his organization will experience;” commented CEO Todd Richardson  

In Motion Brands improves business performance for owners in the automotive aftermarket in a way never before offered to the industry. Its client list includes businesses with one location, dozens of locations, and even hundreds of locations. 

About In Motion Brands

Co-founders Todd Richardson and James Channer are both seasoned industry executives. Channer has worked for a leading North American collision franchise, and Richardson worked with one of Canada’s largest national tire and auto repair retail chains.

In 2016 the pair teamed up and developed a suite of high-performing solutions to drive performance for an automotive aftermarket network. This stack of services covers; marketing, operations, supplier programs and other retail services, all driven by transparency.

Richardson and Channer officially launched In Motion Brands in 2021 during the height of the pandemic. Over the past two years, IMB has experienced exponential growth in servicing clients across North America. Clients include; independent automotive service shops, large networks of 100+ locations and other industry verticals such as excavation, financial services and fitness. IMB continues its mission of creating value and enhancing the lives of its employees and client partners.