IMB Management has been in your position regarding Search Engine Optimization (SEO). As key players in large Automotive Aftermarket companies, we sat in front of marketing agencies pitching our management team expensive SEO options and realized we could do it better. We invested in SEO, we learned SEO, and we perfected what works for tire and auto shop retail businesses, which we now deliver to IMB clients.
While we invested in SEO for tire and auto repair shops, we found the investment cost high. The return on the investment was often hard to measure as well. Everyone will tell you, “It takes time.” IMB has perfected our approach to SEO so that it’s both affordable and impactful in a short period of time. Most SEO experts would tell you that it is not likely to have an immediate impact on SEO. We can tell you with certainty and demonstrate with analytics, using our client’s case studies, that you can.
Website developers and digital marketing agencies have sold the automotive aftermarket industry weak SEO solutions for too long. Decision makers of automotive retail businesses do not typically have the expertise in website development or SEO. We find this to be true if you own one shop or many. Keeping this in mind, the vendor with the best sales pitch, or quite often worse, the most websites, wins the business. After all, if it is working for everyone else, it must be okay for my business. This is how many tire auto repair shops have ended up with the same solutions as their competitor down the road.
IMB conducts ongoing digital audits of tire and automotive repair shops’ online presence, and what we continue to find is concerning. An independent automotive business often has only a presence when someone searches for their business name. Who searches your business name? Most likely your current customers. Yes, your website should have some value in retaining customers, but for us at IMB, we know your website must also be one of the most important factors in driving your business’s growth. SEO plays a critical role in doing this.
Being relevant or visible when consumers are typing in keywords without your name (i.e., tires + city, brakes + city, vehicle repair + city) is a must now and as we move forward through the coming decade. IMB SEO has developed strategies to ensure you are visible to the consumers that you want to be in front of when they are researching online purchases.
We are here to tell you that you should know SEO does work and can work for you, no matter your past experiences.
IMB SEO strategies are driving new business to our clients who had no online relevance and for those who had a great online presence. This is demonstrated to our clients with transparency as part of our core values. Regular updates are provided and quantified to demonstrate how our tire and auto repair shop SEO strategies deliver more vehicles to our clients’ doors.
Working with an existing automotive business to increase its online presence has become the easier project we take on. Working with clients who have just opened a new auto repair shop or who have completely rebranded their business is more challenging. IMB has taken on these extreme challenges to increase online visibility, and we have executed.
Can IMB execute strong SEO strategies for every automotive business? No. We could choose to take all clients on and provide great technical SEO. However, in terms of unique SEO rich content, we would only be competing with our clients if we were to take on multiple clients in close proximity. We are selective with our client base and not focused on spitting out thousands of websites across the industry as others have. Our deep industry knowledge, history, and independent ownership allow IMB the ability and freedom to build winning solutions with selective clientele.
Contact us to understand more about our tire and auto repair shop SEO strategies that will drive more vehicles to your doors.
Now that you know exactly how IMB can execute a sound SEO strategy for your shop, you might wonder what it is, and why it is so important.
Briefly, SEO is the process of creating a website or optimizing your existing one to increase your ability to be seen by search engines like Google or Bing. Using bots and algorithms, these platforms are constantly searching your site looking for keywords searched by your customers – think “Tires near me” or “vehicle repair (+ City).” Using these keywords and many other factors behind the scenes, search engines will provide results in an order deemed most valuable to the one searching.
In a comprehensive SEO analysis conducted by In Motion Brands, we delved into the performance of our SEO clients over a year-to-year comparison. This study focused on assessing the data for clients who In Motion Brands executed our SEO strategy during the same periods year over year. The findings of this study underscore the potency of well-executed SEO strategies.
The statistics gleaned from the In Motion Brands SEO Analysis underscore the profound influence that SEO can wield on a business’s prosperity. By investing in SEO, businesses can broaden their reach, enhance their brand’s visibility, and generate more leads and sales. A finely-tuned website with higher organic rankings tends to earn user trust, leading to heightened conversions and enduring customer loyalty.
SEO assumes a pivotal role in digital marketing, propelling website and organic traffic and ultimately culminating in heightened website conversions. The In Motion Brands SEO Analysis is a compelling testament to the affirmative impact effective SEO strategies can impart on a business’s online performance. Embracing SEO as an integral component of a digital marketing strategy empowers businesses to not only survive but thrive in an increasingly competitive online landscape. It establishes a vital connection with its target audience and fosters long-term prosperity.
During the onboarding process for new clients, this is a question that is commonly asked. Our answer is the same for every client. We typically start to see an impact within three months of activating our SEO strategy. By the six month mark you will know if IMB or any other SEO strategy is having the right impact on your business’s increased lead generation.
Although each market is different in terms of competition, the state of the existing website and other factors, this three to six month statement holds true even when the client has never had a website before. The unfortunate truth is that retailers across the Automotive Aftermarket normally have such a poor strategy it is easy to outperform existing competitors with a strong digital strategy.
There is a significant opportunity to outrank your competition locally. Contact us, and we would be happy to show you how.