Tire Search Trends in North America: What Drivers Are Looking for in 2025
When it comes to buying tires, today’s consumers are searching smarter and faster than ever. To help tire dealers and auto repair shops stay competitive, we analyzed the top 25 most-searched, non-branded tire-related keywords across North America. This list excludes tire shop brands and focuses purely on high-intent, unbranded searches that reflect how customers truly navigate the tire-buying journey.
From seasonal shifts to value-driven decisions, here’s what’s trending in 2025.
Local “Near Me” Tire Searches Still Rule
Searches with local intent dominate the list. The term “tire shop near me” leads with an average of 2.74 million monthly searches, followed by “tires near me” and “used tires near me,” each with over half a million monthly queries. Despite a slight year-over-year (YoY) dip of -18%, these high volumes show that drivers are still turning to search engines first when it’s time to replace their tires.
For tire dealers, this means local visibility is non-negotiable. Optimize your Google Business Profile, collect reviews, and build location-specific web pages to capture this massive search demand.
Winter Tires See Explosive Growth
One of the biggest breakout terms in 2025 is “winter tires,” which saw an 83% YoY increase. Even with a minor monthly dip, this indicates a rising awareness among North American drivers about the importance of seasonal safety.
If your shop offers winter tire changeovers or storage, the time to plan is now. Launching promotions and content in late summer or early fall can help capture early-season traffic and beat the rush.
Value-Based Searches Are Strong
Cost-conscious drivers continue to search for alternatives. Terms like “used tires,” “cheap tires,” and “cheap tires near me” are still generating tens of thousands of monthly searches. While some terms (like “cheap tires”) are down 45% YoY, others have remained stable, suggesting that even as inflation impacts spending, drivers are actively seeking affordable solutions.
If you stock used or budget tire options, make sure your value messaging is front and center across your website and social platforms.
Maintenance & Service Terms Gaining Attention
A few keywords point to a growing interest in tire care and maintenance:
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“Rotate tires” is up 22% YoY
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“TPMS” continues to see steady monthly searches
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“Tire deals near me” and “tire sales near me” are each up 22% in recent months
These trends reflect informed shoppers looking to extend tire life or find the best deals. Service centers should lean into educational content and highlight current promotions.
What This Means for Tire Shops
With brand-specific queries removed, this data reveals what truly drives organic traffic to local tire shops. Here’s how to make it work for your business:
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Double down on local keywords like “tire shop near me” and “tires near me”
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Launch seasonal campaigns for winter tires in late summer
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Position your shop as a value leader for used or affordable tire options
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Promote tire services and maintenance like rotations and TPMS checks
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Run timely sales and advertise promotions using high-converting terms like “tire deals near me”
Final Thoughts
Even as overall search volume fluctuates, the demand for local, affordable, and seasonal tire services remains high. By aligning your marketing strategy with what drivers are actually searching for, your shop can stay ahead of the competition and drive measurable growth.
At In Motion Brands, we turn real-time keyword trends into results. Let’s build your strategy for 2025 and beyond.