IMB Launches First of Many With FastLap Group

Ontario-based In Motion Brands (IMB) continues its exponential growth with a recent strategic partnership with FastLap Group. IMB will deliver state-of-the-art websites and search engine optimization (SEO) services for tire & automotive service providers within the FastLap Group of locations throughout the United States. 

Schlenker Auto in Titusville, Florida, is the 1st location equipped with a new digital presence that includes a best-in-class website and the advanced SEO services IMB delivers.

In Motion Brands improves business performance for owners in the automotive aftermarket in a way never before offered in the industry. Its client list includes businesses with one location, dozens of locations, and even hundreds of locations. 

Schlenker Auto is already experiencing heightened visibility in local organic search, resulting in new leads being generated just weeks after its website launch.  “We’re pumped to see the early results!  We are excited to help drive more of the customers they want to do business with at this location and look forward to onboarding more FastLap Group operators over the coming months,” shared James Channer, COO of In Motion Brands Inc.

About In Motion Brands

Co-founders Todd Richardson and James Channer are both seasoned industry executives. Channer has worked for a leading North American collision franchise, and Richardson worked with one of Canada’s largest national tire and auto repair retail chains. 

In 2016 the pair teamed up and developed a suite of high-performing solutions to drive performance for an automotive aftermarket network. This stack of services covers; marketing, operations, supplier programs and other retail services, all driven by transparency.

Richardson and Channer officially launched In Motion Brands in 2021 during the height of the pandemic. Over the past two years, IMB has experienced exponential growth. Servicing clients across North America, from independent automotive service shops to large networks of 100+ locations and other industry verticals such as excavation, financial services and fitness. IMB continues its mission of creating value and enhancing the lives of its employees and client partners.

About FastLap Group

FastLap Group partners with leading players in the auto care industry and backs them with the support, systems, and tools they need to ensure the long-term success of their business.

Its suite of tools and technologies includes easy-to-implement, data-centric solutions that empower auto care providers to enhance their services’ quality and digital interaction with customers and employees. Founded in Oklahoma City, Oklahoma, Fast Lap Group is positioned for exponential growth.