How Attersley Tirecraft Uses AI to Qualify Tire Leads
Always-On Support When It Matters Most
At Attersley Tirecraft, delivering exceptional service starts the moment a customer calls—even if the team is busy in the bays. With the help of In Motion Brands’ AI Call Agent, Courtney, the shop ensures every caller is greeted professionally, and no lead goes unanswered.
Recently, that technology proved its value during a routine call that turned into a ready-to-close sales opportunity.
A Real Tire Lead, Handled with Care
Krista called Attersley Tirecraft looking for new tires for her truck. She wasn’t sure of the exact model but knew it was a 2022 2500-series. Rather than landing in voicemail or waiting on hold, Krista was greeted immediately by Courtney—the AI Agent trained to follow tire intake SOPs.
“Thank you for calling Attersley Tirecraft. My name is Courtney. May I have your name, please?”
From there, Courtney guided Krista through a quick and friendly conversation that gathered all the important details:
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Truck type and year (2022, 2500-series)
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Approximate mileage (40,000 km)
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Driving habits (tows trailers, secondary vehicle)
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Annual distance (20,000 km)
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Tire brand preference (open to recommendations)
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Preferred install timeline (next couple of weeks)
Before ending the call, Courtney confirmed Krista’s callback number and ensured the team would follow up soon.
Watch the Interaction
📹 Watch how the AI Agent handled this real tire inquiry with ease and efficiency:
Why This Matters for Tire Shops
For busy automotive shops like Attersley Tirecraft, every qualified call counts. Thanks to the AI Agent, Krista’s inquiry didn’t slip through the cracks. Even better, the shop’s staff didn’t have to step away from active jobs to collect routine information.
Instead, the service team now has everything they need to follow up prepared—with accurate tire options, availability, and booking details already in hand.
This not only saves time but enhances the customer experience by delivering thoughtful, relevant recommendations during the callback.
Built on Best Practices, Fully Customizable
The AI Agent follows industry-standard Standard Operating Procedures (SOPs) to ensure no detail is missed. And because it’s powered by In Motion Brands, it’s easy to tailor to your shop’s needs.
Want to ask about tire brands, vehicle trim, or postal codes? Need to capture seasonal promos or note repeat customers? All of that can be built in—so your shop gets leads that are more than just names and numbers. They’re ready to act.
The Bottom Line: Smart Service Starts Here
Attersley Tirecraft is proving that AI and great customer service go hand-in-hand. With Courtney on the line, every call is answered quickly and handled with professionalism—even when the team is tied up.
And when it comes time to follow up, your staff isn’t starting from scratch—they’re ready with recommendations that convert.
Want to see what AI can do for your shop? Contact us today to get started.