2024 Year in Search – Think With Google

Think with Google is a platform that offers data-driven insights and marketing resources to help businesses stay ahead in a rapidly evolving digital landscape. It provides articles, tools, and research to empower marketers with actionable strategies for growth.

The Insighter, part of Think with Google, is a monthly brief combining consumer and marketing insights with practical action plans. It aims to equip businesses with strategies to adapt to shifting consumer behaviors and trends, enabling growth and optimization of marketing efforts. The insighter has just released the below 2024 Year in Search recap which we have included below.

In Motion Brands’ digital marketing data reinforces Google’s points about the power of Search in driving growth and ROI. By leveraging AI and targeting strategies, In Motion Brands helps clients achieve exceptional reach, aligning with Google’s insights that more reach leads to greater business growth.

Our data also shows how Search delivers outstanding ROI by connecting businesses with real-time, intent-driven consumer queries. This synergy between AI innovation and strategic Search advertising supports advertisers in maximizing results, consistent with Google’s observations on Search’s unparalleled value for growth and ROAS.

Google Search is a reflection of people’s curiosity and outlook on the future.

The 2024 Year in Search recap shows just how much Google Search is a reflection of people’s curiosity and outlook on the future. Marketers must reach people as they search, in real time, with a relevant message across an ever-widening range of interests.

1. Billions of discoveries are made on Google every day. The vast majority — over 80% — of Google Search ad spend on web search comes from nonnavigational queries where consumers are actively searching for information and exploring options.

2. Search is where users come to decide. Google is the No. 1 touchpoint consumers say lets them make smart, informed decisions.

3. Gen Z are heavy users of Google Search in general. Signed-in users ages 18 to 24 issue more queries each day than other age groups.

4. More reach equals more growth. Advertisers are more likely to say Google Search drives business growth more than any other paid advertising platform.

5. Search’s AI innovations get you the best ROI. Advertisers are also more likely to say Google Search provides a good return on ad spend (ROAS), more than any other paid advertising platform.

Delivering the right message at the right time amid so many options is possible only through the capabilities of AI, as outlined by Boston Consulting Group in a recent paper.

Contact us to discuss your ambitions!

Back