2024 Commercial Tire Keyword Search Trends

The commercial and semi-truck tire market is undergoing significant shifts in buyer search behavior, presenting both challenges and opportunities for businesses in the industry. By analyzing 2024 Commercial Tire Keyword Search Trends, we gain valuable insights into areas of growth, decline, and stability. High-performing terms such as “Commercial tires” and “Tire shop semi truck” reflect increasing demand for affordability and convenience, while emerging trends like “Goodyear semi truck tires prices” and “Big rig tires and alignment” underscore the importance of value-driven services and bundled offerings. At the same time, sharp declines in local search terms and specific tire models highlight changing customer preferences and the need for strategic adaptation.

Here is a summarized analysis of the keyword trends for commercial and semi-truck tires:

High-Performing Commercial Tire Keywords

1. Top Search Volume with Growth:
   • “Commercial tires” (33,100 searches): +22% YoY and +22% in the last 3 months.
   • “Semi truck tire shop” and “Tire shop semi truck” (5,400 searches): a significant +128% YoY growth.
2. Emerging Trends:
   • “Goodyear semi truck tires prices” (590 searches): +321% YoY, showing renewed interest in cost transparency.
   • “Toyo m920“ (1,000 searches): +30% YoY and +30% in three months, indicating strong interest in this specific model.
   • “Big rig tires and alignment” (1,900 searches): +140% YoY, highlighting increased demand for bundled services.

Commercial Tire Keywords with Sharp Declines

1. Steep YoY Decline:
   • “Commercial tire sales near me” (480 searches): -99% YoY and -56% three-month change.
   • “445 50r22 5 tires” (720 searches): -64% three-month change and -70% YoY.
2. Brand and Service-Related Declines:
   • “Bridgestone commercial tires“ (720 searches): a YoY decline of -33%.
   • “Commercial truck alignment near me” (720 searches): -33% YoY.

Commercial Tire Stable Keywords

1. Stable Performance:
   • Brand-focused searches like “Michelin semi truck tires”, “Yokohama tires Ty517”, and “Toyo commercial tires” show consistent search volumes with no significant three-month changes but moderate YoY growth (+23%).
   • “Heavy duty truck tires” (1,300 searches): 0% in three months but +60% YoY growth indicates steady demand.

Commercial Tire Keyword Themes and Recommendations

1. Growth Drivers:
   • Keywords related to affordability (e.g., “Goodyear semi truck tires prices”) and specific tire models (e.g., “Toyo m920”) are seeing significant increases. Focus marketing efforts on value-driven offerings and unique product features.
2. Declining Local Search Interest:
   • Terms like “Commercial tire shop near me” and “Commercial truck alignment near me” are declining, suggesting a shift toward broader or online search behaviors.
3. Seasonal Opportunities:
   • Keywords such as “Semi truck tires for sale” and “Tractor trailer tires for sale” experience seasonal demand fluctuations. Optimize campaigns accordingly.
4. Brand Focus:
   • Brands like Michelin and Toyo continue to show stable interest, suggesting a loyal customer base. Investing in brand-specific campaigns could yield results.

Understanding the evolving landscape of commercial and semi-truck tire keyword trends is essential for staying ahead in a competitive market. By capitalizing on high-growth keywords, addressing areas of decline, and tailoring strategies to meet seasonal and brand-specific demands, businesses can position themselves as leaders in this space. As customer preferences shift toward online and value-focused solutions, embracing these insights will empower companies to refine their marketing efforts, optimize their online presence, and deliver the services and products their audiences need most.

If you would like a deeper understanding of what is happening locally in your market or an audit of how you are positioned in search please feel free to contact us!

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