Meet the Future of Customer Service: The AI Service Advisor

See It Live at SEMA 2025, Booth #11473

At In Motion Brands, we are changing how automotive shops connect with their customers. The AI Service Advisor is more than a virtual assistant; it is your newest team member, powered by generative AI and natural language processing to deliver real-time, human-like conversations that improve customer service and drive results.

Built for the automotive industry, this intelligent solution listens, understands, and responds like your best service advisor. It works 24/7, never misses a call, and saves your team valuable time by reducing incoming call volume by 20–50% through automated, accurate handling of customer inquiries.

Want to learn more or see the AI Service Advisor in action? Use the form below to connect with our team.


    Real Results From a Shop Owner

    We partnered with Doug Brackett, owner of Downtown Automotive in Nelson, BC, throughout the development of the AI Service Advisor. His real-world feedback shaped how the technology fits into a working shop.


    “This AI tool has transformed the way we handle one of our biggest daily bottlenecks.”
    – Doug Brackett, Owner, Downtown Automotive, Nelson BC

    Revolutionizing the Way Shops Communicate

    Every unanswered call is a missed opportunity. The AI Service Advisor ensures that no lead slips through the cracks, whether customers are calling for tires, repairs, or updates.

    Key Highlights:

    • Reduces 20-50% of incoming call volume
    • Frees up your team’s time for higher-value work
    • Boosts efficiency and ROI
    • Available in English, Spanish, and French
    • Understands context and intent with AI-powered accuracy
    • Provides 24/7 coverage to capture leads and schedule appointments after hours

    It is like adding a trained advisor to your team without adding to your payroll.

    Technology That Works for You

    Powered by advanced conversational AI and machine learning, the AI Service Advisor connects seamlessly with the tools you already use to manage your business.

    Smart Integrations:

    • AutoOps and Costar for real-time scheduling, quoting, and customer management
    • CRM and call tracking for a complete overview of customer interactions
    • Real-time reporting to track performance and outcomes

    The result is smarter operations, clearer visibility, and better insight into how AI improves your customer journey from the first call to the final invoice.

    Real Call Example: Tire Inquiry With a Twist

    Meet Kate, an AI Service Advisor powered by In Motion Brands, as she handles a recent tire inquiry at NAPA AUTOPRO Downtown Automotive.

    • Asked the right vehicle and tire questions
    • Set clear expectations for scheduling
    • Collected all the details for a smooth follow-up

    The caller realized Kate was an AI and joked:

    “When the revolution comes, will you spare me?”

    Kate replied naturally and professionally, showing how human-like AI-powered customer service can feel.

    How the AI Service Advisor Works

    The AI Service Advisor acts as a virtual team member. It handles calls, qualifies leads, and takes appointment requests around the clock.

    Key Features:

    Instant Call Handling
    No voicemails or long hold times
    Real-Time Booking
    Collects appointment information and forwards for confirmation
    Natural, Human-Like Conversations
    Consistent, friendly service on every call
    Multilingual Support
    Serve clients in English, French, and Spanish
    Instant Post-Call Emails
    A summary arrives in your inbox as soon as a call ends
    Call CRM and Follow-Up Notes
    Review calls, mark follow-ups, and add internal notes in one place

    The Invaluable Time Your Team Gets Back

    With AI managing repetitive calls and booking tasks, your team gains hours each week.

    • Advisors stay focused on in-shop customers and bigger jobs
    • Front desk handles fewer FAQs and spends more time delivering value
    • Owners reclaim time for leadership, planning, and growth

    “This is not about replacing people. It is about giving my team more time to serve the clients in front of them while still delivering a consistent experience to every caller.”
    – Doug Brackett

    Unlock the Future of Customer Communication

    The AI Service Advisor is a game-changing solution for automotive shops. With 24/7 call handling, real-time AutoOps integration, and strong reporting, it delivers:

    • No missed calls
    • No lost opportunities
    • A consistent, professional customer experience

    Doug’s success at Downtown Automotive shows what is possible when AI becomes part of your workflow.

    Contact Us to Start Implementing AI in Your Shop

    Fill out the form below and our team will walk you through:

    • Setting up your AI Service Advisor
    • Connecting directly with AutoOps
    • Tailoring scripts, workflows, and multilingual responses to your shop