In Motion Brands and CrashBay Announce Strategic Partnership

In Motion Brands continues its exponential growth with a recent strategic partnership with IMB will deliver a state-of-the-art digital showroom for both tire and wheel e-commerce, along with a national service network of automotive service providers facilitating the procurement and installation of tire and wheel packages for CrashBay’s fleet clients.

In Motion Brands improves business performance for owners in the automotive aftermarket in a way never before offered in the industry. Its client list includes businesses with one location, dozens of locations, and even hundreds of locations. “IMB offers a one-stop shop of best-in-class solutions, software and services that allows us the flexibility to meet our rapidly expanding digital marketplace […] The team at IMB has been able to facilitate immediate scale by aligning us with a marketplace of automotive service providers from coast to coast while also providing best-in-class software that aligns with our technology stack,” commented CrashBay Founder & CEO John Harvey.

CrashBay delivers a digital marketplace for car and fleet owners to easily access a marketplace of approved automotive service providers offering various services from collision repair, detailing, vehicle service, glass, tires, and wheels – basically anything under the car care umbrella.

“John and the team at CrashBay are the type of game-changers we love to partner with. CrashBay is a perfect example of marrying the physical elements of the business to a strong digital strategy. Getting phygital is a must,” explains James Channer, COO of IMB.

The strategic partnership has already launched over 100 automotive service locations into the CrashBay digital marketplace.

“Expansion of this offering will continue across Canada and the USA in the coming months. Offering car owners and our fleet and insurance partners more options to book with the best shops in their communities delivering ‘Car Repair & Service Anytime Anywhere,’” explains Harvey.

CrashBay and IMB have an aligned vision to create value for all stakeholders by leveraging technology that has yet to become commonplace within the automotive aftermarket. We’ve seen marketplaces take off in other segments, and CrashBay is doing that in automotive.

About In Motion Brands

Co-founders Todd Richardson and James Channer are both seasoned industry executives. Channer has worked for a leading North American collision franchise and Richardson worked with one of Canada’s largest national tire and auto repair retail chains.

In 2016 the pair teamed up and developed a suite of high-performing solutions to drive performance for an automotive aftermarket network. This stack of services covers; marketing, operations, supplier programs and other retail services that are all driven by transparency.

Richardson and Channer officially launched In Motion Brands in 2021 during the height of the pandemic. Over the past two years, IMB has experienced exponential growth. Servicing clients across North America, from independent automotive service shops to large networks of 100+ locations and other industry verticals such as excavation, financial services and fitness. IMB continues its mission of creating value and enhancing the lives of its employees and client partners.

About CrashBay

Established in 2019, CrashBay’s mission is simple and remains to this day: “To help car owners and car shops find each other anytime, anywhere in the world!” How is that possible? Because CrashBay is a digital marketplace and a technology company that can bring its technology stack and business model to any market.

Founded by current CEO John Harvey and growing with the help of COO Jeff Keddie and their North American co-founder team (soon to be announced), partners and service providers, CrashBay has now reached a serious inflection point where consumer demand for their solution has grown exponentially after revamping their business model and upgrading their technology and talent bench. CrashBay connects thousands of qualified car shops and service providers in ONE search engine marketplace, built specifically for all things under the care umbrella. Making it easier for car owners and car shops to connect in the communities where they live, work, travel and play!

Currently in Canada and the USA with plans to span the globe – CrashBay is serving the end user and shop owner first while helping all stakeholders grow. With the CrashBay model, everybody wins, big shops, small shops, corporately owned, franchised or independent – they all coexist in one car repair marketplace. Soon car owners will be able to travel virtually anywhere in the world and have CrashBay as a travel companion and tool in their pocket to help them find trusted service providers from the comfort of their smartphones anytime, anywhere!