2024 Q4 Tire & Auto Repair Search Trends

As the digital landscape continues to evolve, so does the way consumers search for automotive products and services. At In Motion Brands, we’ve analyzed the top 2024 Q4 tire and auto repair search trends across North America to uncover insights that highlight industry shifts over the past few months and year-over-year (YOY) trends.

Top Auto Repair Keywords by Search Volume

• Mechanic near me – 1,220,000 average monthly searches (0% change in three months, -18% YoY change).
• Mechanical near me – 1,220,000 average monthly searches (0% change in three months, -18% YoY change).
• Auto repair – 673,000 average monthly searches (-33% in three months, -18% YoY change).
• Auto repair near me – 673,000 average monthly searches (0% change in three months, -33% YoY change).
• Car repair shops near me – 673,000 average monthly searches (0% change in three months, -33% YoY change).

Trending Auto Repair Keywords with Positive YoY Growth

• AC repair near me – 301,000 average monthly searches (+233% YoY change, -18% three-month change).
• Auto repair shops – 135,000 average monthly searches (+174% YoY change, 22% three-month change).
• Car repair – 201,000 average monthly searches (+49% YoY change, 0% three-month change).
• Transmission shop – 110,000 average monthly searches (+49% YoY change, 0% three-month change).

Keywords Indicating Decline

• Car AC repair near me – 165,000 average monthly searches (-75% YoY change, -75% three-month change).
• Brake repair near me – 165,000 average monthly searches (-45% YoY change).
• Automotive AC repair near me – 165,000 average monthly searches (-75% YoY change).

Auto Repair Keyword Trend Insights

The search behavior of consumers in the auto repair industry highlights a preference for broad, location-specific terms like “mechanic near me” and “auto repair near me.” These terms dominate search volumes, reflecting the importance of convenience and accessibility in customer decision-making.

Keywords with significant growth, such as “auto repair shops” (+174% YoY), suggest increasing interest or reliance on professional shops versus individual repairs.

Most Searched Tire Related Keywords:

• Tire Shop Near Me – 2,740,000 monthly searches (decline of -18% in 3 months, stable YoY).
• Tire Shop – 1,220,000 monthly searches (82% YoY growth, stable in 3 months).
• Tires – 823,000 monthly searches (22% YoY growth, stable in 3 months).
• Tires Near Me and Used Tires Near Me – 550,000 searches each, but declining YoY and 3-month changes (-18% and 0%).

Tire Keywords with Strong Growth:

• Tire Sales Near Me and Tire Deals Near Me (49,500 searches each, with 122% YoY and 3-month growth).
• Cheap Tires Near Me (60,500 searches, with 123% YoY growth).
• Winter Tires (40,500 searches, with 173% 3-month growth and 23% YoY increase).

Notable Tire Keywords with Decline:

• Goodyear Tires (165,000 searches, significant decline of -70% YoY).
• Tires for Sale (135,000 searches, dropped by -91% YoY).
• Wheels and Tires (49,500 searches, declined by -55% YoY).

Tire Keyword Search Trend Insights

In the tire segment, brand-oriented keywords for both tire manufacturers and major retailers demonstrate stable or increasing interest, suggesting that brand reputation remains a key factor in consumer decision-making. Meanwhile, keywords emphasizing cost efficiency, such as “tire deals,” “cheap tires near me,” and “tire sales near me,” are experiencing significant growth. This trend highlights the growing focus on affordability and value among consumers.

Additionally, the demand for nearby tire services and bundled offerings underscores a preference for convenience and practical solutions, aligning with broader consumer trends in the automotive industry.

Key Automotive Aftermarket Search Trends Takeaways

These insights reveal a shift in consumer behavior towards prioritizing accessibility, brand reliability, and cost-effective solutions. However, the challenges for shops include staying competitive in offering deals, maintaining a strong online presence for location-based searches, and adapting to seasonal demand fluctuations. To thrive in 2025, businesses must balance affordability with quality, cater to convenience-seeking customers, and leverage their reputation to attract loyal clientele.

If you have questions on what is happening locally in your market and want to learn more about your current digital presence, please feel free to contact us!

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